Identify Profitable Customer Segments
Select the criteria of your ideal target prospect, then segment your customer and prospect lists into unique groups. With Sage SalesLogix Marketing, you can find the most responsive audience for your campaigns and increase your revenues.

Build and Launch Multi-Channel Campaigns
Define campaign stages, targeting your prospects through multiple mediums. For example, execute e-mail marketing activities with EmPulse, an integrated marketing services provider. E-mail response data is automatically transferred to Sage SalesLogix. Also, import leads from all other campaign activities, and qualify them based on your chosen criteria.

Manage Campaigns End-to-End
Manage and track every component of your campaigns from within the Sage SalesLogix Marketing campaign dashboard. View campaign stages, tasks, objectives, calls-to-action, and budgets. You can also view response rates and forecasted vs. actual sales results in real time for each campaign from within a single view.

Measure ROI and Report Campaign Metrics
Sage SalesLogix not only tracks response rates and ties revenue to specific campaigns, but also enables you to analyze marketing campaigns by lead source, region, media type, and products sold, using flexible, built-in reports.

In addition, a record of every campaign communication is linked to the account history, so employees from Sales and Marketing to Customer Support and Accounting share a complete view of all account activity.

With Sage SalesLogix Marketing, you’ll have every detail of your campaigns at your fingertips and the insight you need to increase the effectiveness of your marketing efforts and deliver sales results.