Castle CRM Sample Customer Success
Stories:
Time/Warner Retain Sales &
Marketing(T/WR), the magazine retail distribution services division of Time, Inc., is using the Sage SalesLogix CRM solution to manage business processes for its team of 250 sales, marketing, research and administrative employees. T/WR has used Sage SalesLogix since 2000 to grow its wholesale and retail distribution accounts without requiring additional overhead or resource investments.
“We manage approximately 80 Time, Inc. titles and, over the years, have added sales for an additional 200 outside client titles,” said Frank Bellizzi, vice president of sales support management for Time/Warner Retail Sales & Marketing. “Sage SalesLogix has become our core automation tool for supporting this volume. It helps us collect and analyze significant amounts of data so we can manage 180 wholesale distribution points, maintain chain and store sales, and measure ourselves against the competition.”
“Castle CRM has been instrumental in delivering additional value for our Sage SalesLogix implementation,” explained Bellizzi. “They assimilate our business processes quickly, and deliver on time and within budget. We will certainly call upon their expertise during future projects.”
—Frank Bellizzi,
vice president of sales support management for
Time/Warner Retail Sales & Marketing.
Architectural Systems, “We have grown a half-million dollar basement-office company seventeen years ago into a nearly $20 million business today,” said Ronald Jackson, Architectural Systems CEO. “We expect to double our business in the next 36 months, which we believe is very achievable with the aid of Sage SalesLogix and Castle CRM. Sage SalesLogix is a well structured system that enables us to manage the many precise details of our business. We couldn’t be where we are today without it.”
“We need to be very detailed oriented, “added Jackson. There are so many players in the process before we ultimately make the sale. ACT! Took us far and Sage SalesLogix has been the natural progression to continue driving our business. Data in the system allows us to achieve instant credibility with customers, and manage the many variables involved with samples, materials and partners efficiently.”
—Ronald Jackson, CEO, Architectural Systems.
ISO - Kam Wong is a project manager for ISO. His group supports LOCATION®, a GIS-based tool which helps insurer customers assign important geographic risk information such as PPCTM, BCEGSTM, Crime and Wind information so that they may underwrite and rate their policies accurately. To better support the LOCATION PPC service, ISO offers customers a way to send inquiries, usually triggered by agent rebuttals, to their regional processing centers for investigation. ISO engaged Castle CRM to automate this verification process.
Kam noted that “We used Castle to develop a new application and workflow, using SalesLogix as the centerpiece, to help us better manage our customers’ inquiries. Working with our Development group, Castle has helped us streamline and automate a process that was handled manually. Through the integration of existing tools like Outlook, Excel, and SalesLogix, we have eliminated inefficiencies in our process resulting in improved customer response times. With this process, our regional processing centers now have all the tools necessary to investigate, track, support and respond to our customers.”
Kam also emphasized that the Castle technical staff was
excellent to work with and were very supportive in the implementation of ISO's new system.